Why Sales Leaders Have to Be Present

Ever noticed how some sales leaders are like ninjas, rarely seen and often missed in sales meetings? They send their sales reps into the field with a pat on the back and a "You got this," assuming their team knows everything there is to know about selling their product. But here's the deal: that's a big mistake. Let's dive into why sales leaders need to roll up their sleeves and get in on the action.

It's All About the Vibe

First off, there's something about having the boss in the room that changes the game. It's not about breathing down necks or micromanaging. It's about the vibe, the energy. Sales leaders bring a certain mojo to meetings that can pump up the team, share war stories, and show how it's done. It's like having a coach right there in the locker room, ready to jump into the game if needed.

Real-Time Coaching for the Win

Imagine hitting a curveball in real-time, with your coach right there to guide you. That's what it's like when sales leaders join sales meetings. They can provide instant feedback, tweak pitches on the fly, and even step in to navigate through tougher negotiations. This isn't about taking over but offering nuggets of wisdom that can turn a maybe into a yes.

Keeping the Message on Point

Ever played the game of telephone? What starts as "Elephant shoes are cool" ends up as "Elevator snooze at school." That's what happens with product messages when they're passed down the line without the boss's input. Sales leaders in meetings ensure the product's story stays true to form, clear, and compelling, just as it was intended.

Building a Bond Beyond Emails

Emails and Slack messages are great, but nothing beats face time. When sales leaders join meetings, it's a chance to build real connections with their team. It shows they're not just a name in an email signature but a real person who's invested in their team's success. Plus, it's a great way to catch vibes that you just can't in emails—like who's crushing it and who might need a bit more help.

The Secret Sauce: Trust

Here's the kicker: when sales leaders are involved, it builds trust. It shows the team that the leader doesn't just talk the talk but walks the walk. It's about showing up, being present, and being part of the team's challenges and victories. That kind of support and visibility fosters a culture of trust, motivation, and collective success.

So, to all the sales leaders out there, it's time to ditch the ninja moves and get into the room where it happens. Your presence is more than just a morale booster; it's a game-changer for your team and your company. Let's make those sales meetings a bit less about going through the motions and more about making magic happen, together.