Sales Development Program Creation & Implementation
Phases of Implementation
Phase 1
Evaluation + Education
Custom Sequence of Events
Benchmarking Documentation
Knowledge Transfer
Historical Sales Review
Existing Process Evaluation
Phase 2
Developing + Defining
Ideal Customer Profile
Go-To-Market Strategy
Predictable ROI Ramp Guide
Recruiting Guidelines
Lead Analysis + Alignment
Phase 3
Infrastructure Building
Sales Playbook Development
Sales Tool Stack Implementation
23/52 Touch Process
SDR Micro-Campaigns
Solution-Specific Sales Training
Phase 4
Testing + Launch
Sales Playbook Completion
Sales Tool Testing
Sales Team Program Training
Alignment of People, Process & Technology
People
•Identify the roles necessary to drive sales
•Define experience level and pay scale
•ROI Ramp Up Guide Analysis
•Align quotas and day to day expectations
•Understand required activity levels
Process
•Define educational outbound methodology to align to your ICP
•Educational Outbound Best Practices
•Alignment of Sales to Marketing
•Meeting Process & Best Practices
•Reporting Best Practices
Technology
•Evaluation of current sales tool stack
•Utilization Analysis
•Training Plan
•Lead Data Best Practices
•CRM Customization Plan
Maximizing Event ROI
I design sales development to also optimize the returns on our clients' investments in various events. Whether it's a dynamic webinar, a captivating tradeshow booth, or an engaging lunch & learn session, I expertly construct and implement outbound event plans aimed at generating heightened awareness and maximizing booth attendance. My primary objective revolves around enabling sales development representatives to proactively schedule meetings with account executives during these events. By seamlessly aligning strategies and leveraging my expertise, I strive to create valuable opportunities that foster business growth and meaningful connections within the target audience.
Additionally, I actively encourage the attendance of proactive and ambitious Sales Development Representatives (SDRs) at these events to engage in strategic prospecting while account executives are in their pre-scheduled meetings. This two-pronged approach ensures that our company's presence is maximized, allowing for broader outreach and increased potential for generating valuable leads. My comprehensive sales development programs are designed to optimize every aspect of event participation, empowering our team to make the most out of these opportunities and drive long-term success. With a focus on seamless collaboration between SDRs and account executives, I create a dynamic synergy that results in a more fruitful and rewarding event experience.
